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Opt In

Written by Administrator
Monday, 11 August 2008 03:11

"Opt In" is a phrase used to describe when a positive action has been made to confirm interest in receiving marketing material and / or communications from you.

In all cases this is preferable, however in some situations such as sending an email to a domestic individual within the EU it is a legal requirement to obtain permission first whereas it is allowable to email a business prospect without censure so long as there is an unsubscribe link prominent within the email.

Last Updated on Monday, 17 May 2010 03:02

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