Database Management

Most Direct Marketing activity requires accurate data for effective campaigns however this information degrades very quickly for a variety of reasons - people move house, change jobs, leave companies, situations change as people marry, divorce or at worst die!

It is essential that databases & customer records are kept upto date and in most cases, the more information that is gathered, the more efficient & successful the campaigns are and the stronger the customer - supplier relationship is.

Principal areas of Database Management are -

  • Confirmation of Record details
  • 'Population' of Databases
  • Addition of further information
  • Opt - In Permissions

Title Filter 

Display # 
# Article Title Author Hits
1 Confirming & Updating Contact Records Administrator 8299
2 Supplimentary & Additional Data Fields Administrator 7923
3 Population of Databases Administrator 8469
4 Opt In Permissions Administrator 8238


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